That plight applies directly to Squid Game’s main character, Seong Gi-hun. He paired these concerns with the Korean entertainment industry’s ongoing interest in the socioeconomic plight of a growing number of downwardly mobile workers, once solidly middle class, who’ve found themselves forced into lower-paying jobs due to Korea’s changing economy and decreasing reliance on industry. That might be somewhat ironic given that Squid Game is all about socioeconomic divides, the exploitation of the poor by the rich, and the desperation of Korea’s financially destitute class of laid-off workers.Ĭreator Hwang Dong-hyuk came up with the idea for the show after years spent reading manga and manhwa (Japanese and Korean comics, respectively) with similar themes, including the influential horror satire Battle Royale, which kicked off the contemporary trend of ensemble casts battling each other to the death in elaborate high-stakes gaming arenas. Squid Game’s success is such a fantastic payoff for Netflix’s decision to invest $500 million in Korean entertainment in 2021 that it is causing the company’s stock to boom. After barely three weeks on the platform, Squid Game has not only become the most popular Korean drama in Netflix’s history, but it’s on track to surpass Bridgerton as the most popular show in Netflix history. The Korean drama-slash-horror series about a battle royale conducted via children’s playground games - think Red Light, Green Light or tug of war but with a lot more blood - debuted on September 17 and became an instant sensation, rocketing to the top of Netflix’s most-viewed releases and generating memes across social media. By any measure, Netflix’s Squid Game is a runaway hit.

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